Mt. Rose Wine Co. is a budding wine shop opening late summer in South Reno, Nevada. Lacie and Doug offer a hospitality-oriented retail experience where you feel like old friends when you walk in their door.

For their brand identity we didn’t want to go down the traditional route of wine bottles, glasses or corks. Instead, we focused on their target audience of environmentally conscious individuals who enjoy experiencing the outdoors and getting together over a good bottle of wine. We also wanted to include a nod to their location, Mt. Rose.

We built out the identity with a secondary logo for more concise applications, alternative badge options, and brand patterns.

A wine shop rooted in community.