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CASE STUDY

FARELAND

Brand Identity | Logo Design | Illustration | Merchandise

Meet FARELAND, a faux adventure guiding company – Brand story: the word “fare” derives from old English “to journey” or wayfarers who make their way on foot across the land.

Fareland specialises in small group adventure trips, from half day to multi-day, exploring remarkable landscapes – whether it be by foot, bike, raft, or kayak.

Their fox mascot symbolises adaptability, sense of adventure, and navigating through life with resilience.

Fareland asks, “across the journey, how did you fare?”

primary logo for exploring company
van with branding
logo suite for guiding company
outdoor mug in sand with printed logo
wordmark for guiding business
illustrated fox with a backpack
badge for guiding business
adventure guide company t-shirt with fox
monogram pattern design
fox emblem design
wordmark for outdoor adventure company