Forage + Roam is an outdoor lifestyle brand based in Minnesota that hand crafts versatile and functional fleece hoods for adventuring. Bri came to us with a strong sense of her brand and the messaging she’d built on growth, discovery, and connection. We explored a number of directions of imagery to encapsulate the visual representation of the brand and landed on the vintage lantern. We built out the identity with a secondary horizontal logo, crests, a submark, and brand patterns.

Seek, search + discover!